Virtual TourShop

3Logie | The Money Maker

group show
City Gallery Brixen / Bressanone

Tourism | Economy | Culture

Südtiroler Künstlerbund for Stadtgalerie Brixen / Galleria Civica di Bressanone


The MONEY Maker

economy goes culture

3rd Part of the "Tourism, Culture, Economy" Trilogy

Nov. 11, 2019 – Jan. 11, 2020


The Federation of South Tyrolean Artists (SKB) is presenting the third and final part of the "Tourism, Culture, Economy" Trilogy at the Brixen / Bressanone Municipal Gallery. After the first two parts – on tourism and culture, respectively – this third part (designed by Eva von Ingram Harpf and Lisa Trockner) places the economy in center stage.


A year ago, eleven artists and eleven companies based in Brixen / Bressanone came together in the context of a new concept for South Tyrol. Their mission: To become acquainted with each other, exchange ideas, and then pair off into teams, each consisting of one company and one artist. Each team had the task of developing an artistic project, and was free to decide for itself in what form they would work together, whether their project would be material- or product-oriented, what conceptional or documentary strategy they would pursue, etc.

The main thing was to shift away from conventional sponsoring. Here, the cooperation between entrepreneurs and artists was conceived of as a form of social capital in which innovative processes would be stimulated and continued experimentally.


The results of this cooperation are truly astounding, and are now being presented at the Brixen / Bressanone Municipal Gallery in the form of an exhibition. The exhibition shows how art and business can be linked together synergistically and unlock creativity. Ali Paloma presents "Defect Detected" as a neon sign; this stands for the optimization technology of the Microtec company and simultaneously for the performance-oriented striving for perfection in our society. Thoughts about the mountains portrayed in a bar chart by the artist Claudia Barcheri are transferred to a three-dimensional model of the landscape in perfect keeping with the idea of the bergmeisterwolf architectural duo. In the work of the artistic collective Moradavaga led by Manfred Eccli, too, the term "sculpture" in the wider sense of the word is explored with a stool they developed in order to view in peace the art of the bonsai by Othmar Auer as a long-term sculptural activity. In the joint work of Alexander Wierer and Ivo Barth, they examine chairs as individual items of furniture or mass-produced merchandise, and thus pose the question as to whether they are articles of consumption or artifacts. Petra Polli and Michael Reifer have used the frequencies of the favorite songs of different people to make water vibrate and made them visible as personalized façade shapes on the wall. The work of Anna M. Rose (for Lottozero) focusses on emptiness as visualized by a video projection. Under the curatorship of Elisa Barison, the challenges of the Weger printing company – starting with a blank sheet of paper and continuing up to the finished product – is shown as a process, in the form of a cooking tutorial. In his digital shaping techniques at Brixen – developed with Stefanie Prieth for the Brixen Tourism Co-op – Georg Ladurner succeeds in combining contradictory components. Christian Kaufmann and Alexander Weisssteiner have written down their secrets, but without revealing them. Instead, only the patterns of the individual keystrokes can be seen – in the form of a 3-dimensional drawing by WF Mechanik. The cooperation between Thomas Huck and the Progress Group is the based on the 3-dimensional printer developed by the company's in-house innovation department; the printer's usual areas of application were tested to their limits, new uses explored, and transformed into sculptural shapes.

In some of the teams, it was possible to rapidly implement the ideas. In others, the process was more circuitous, and multiple attempts had to be taken before a common goal was sighted. Simon Perathoner describes this state of a momentary delay in a developmental loop using the Javascript programming language.

In the case of some of the projects, it was not possible to complete them by the deadline, so they are presented as open-ended concepts. The variables at the conclusion of the project underscore that innovation processes have no final shape. They can work, but also fail. In any case, it was always worth the attempt.

A catalog is being published for the exhibition. This catalog depicts all of the works and describes the developmental processes.

The exhibition will open at 7:00 p.m. on November 8, 2019 at the Brixen / Bressanone Municipal Gallery, and will continue until January 11, 2020.


Brixen / Bressanone Municipal Gallery | Tues.-Fri. 10 a.m. -12 noon + 4 – 6 p.m. |  saturday 10 a.m. -12 noon




8.11.2019 7 p.m.


Peter Brunner, Bürgermeister / sindaco

Claudio Del Piero, Vicesindaco e  Assessore alla Cultura l. i.

Monika Leitner, Kulturstadträtin

Lisa Trockner, Eva von Ingram Harpf Kuratorinnen Curatori


Claudia Barcheri

Manfred Eccli

Thomas Huck

Christian Kaufmann

Philipp Messner

Georg Ladurner

Anna M. Rose für/per Lottozero


Simon Perathoner

Petra Polli

Alexander Wierer

In Zusammenarbeit mit / In collaborazione con


Bonsai Auer

Progress Gruop

WF Mechanik


Stadtmarketing Brixen

Druckerei Weger



Frener Reifer

Barth Innenausbau


Foto (c) Leonhard Angerer

lg md sm xs